Molfix, Muppet Show feat. 'Çok Çişim Var'

Background: Molfix, Turkey's largest baby diaper manufacturer, was not only providing a much drier feeling with its new diaper technology but also supporting the happiness of babies by offering them freedom of movement with its flexible bands. Most importantly for mothers, it was all about the happiness of their babies. 

Idea: Smartphones had become widely popular. Mothers could feed their children while entertaining them with something. Inspired by this cultural shift, we created a campaign that children would enjoy listening to and watching. We changed Rober Hatemo's song "Senden Çok Var" to "Çok Çişim Var" (I Need to Pee a Lot) and told Molfix's new story with new lyrics. We added baby characters similar to Turkish babies to the heroes of the beloved puppet show for babies and spoke to babies through those children in our advertising film.

Client: Hayat Kimya, Molfix

Agency: Alice BBDO

Creative Director: Ozan Varışlı

Creative Group Head: Cumhur Güçer

Creative Team: Merve Selamet, Uğur Beler, Sezgin Rızaoğlu

Account Team: Özlem Doğanay, Selin Şaşmaz

Agency Producer: İlkay Kopan

Mayıs, 2008